Fall 2018 Campaign

by OneCreative

TV Draft Versions

Modified 8-22-18

 

Bicycle 15 (version 6 8-22-18, music not final)

Movie 15 (version 4 8-22-18)

Theater Spots

 

Finished Versions

Modified 8-17-18

 

TV Ads

 

Finished Tv Versions

Modified 8-9-18

 

Bench 15 (version 10.1)- modified to extend NMCC logo until the end by sticking the logo on the Chile to communicate “love NMCC chile”. NOTE: T. thinks this is a fantastic idea and that it works well.

Boat 15 (Version 9.1) – modified to extend NMCC logo until the end by sticking the logo on the Chile to communicate “love NMCC chile”. NOTE: T. thinks this is a fantastic idea and that it works well.

Outdoor BULLETINS (Printed)

 

Updated 6-8-18 – I-25 and HWY 599. Between Albuquerque & Santa Fe.

 

Outdoor Posters (Digital)

Updated 7-31-18

Albuquerque Metro Digital Rotator – 2 different pieces of art

Billboard Glance & View Simulation

To help us gauge the readability and effectiveness of outdoor billboard art we use a “1 second glance test”. A single second is the time of a glance, at which time a person determines if they will read the billboard further.

If they do choose to read it, we estimate it will be viewed for 4-5 seconds.

(Note: This is best viewed by a person who hasn’t seen the art before)

Digital

KOAT Digital Ads. Rotate position throughout the site.

YouTube PreRoll

20 second versions. Ending slightly modified from 15 sec broadcast versions with “join the cause” text.

Draft audio Mixes, 8-22-18.

(Bicycle music is still in draft form)

Social Media Videos

20 second versions. Ending slightly modified from 15 sec broadcast versions with “join the cause” text.

Draft audio Mixes, 8-22-18.

Media Plan

Updated 7-31-18 (In progress)

Regional televison August-October 2018:

KRQE 13
Weekday Morning news/balloon fiesta
Weekend morning news/balloon fiesta

KOB 4
Weekday 6pm local news
Weekday 5:30 national news
Weekday Today Show AM

 

KOAT
Waiting on Chile Challenge sponsorship possibility August 13-September 14. Which would include sponsorship and spot package.

Comcast Cable
Waiting for package but will include Statewide:
Food Network
Fox News
MSNBC
Discovery
CNN
HGTV
History
TLC

YouTube Preroll
Currently waiting on prices

Statewide Theater Preroll
Currently waiting on prices